How to use LinkedIn for Marketing your Business?

know about Corporates Linkedin also how to promote business through linkedin

Are you a Corporate looking for promoting Business on Linkedin? Then this is for you. Linkedin has become a common platform for all corporates to increase their Brand promotion. It is no longer an option, but rather an obligation for all corporates to use the Linkedin platform.

Thanks to the corona pandemic that it has brought practically the entire Business be it small scale or long scale online.

Especially social media platforms are on a hike for the promotion of your businesses.

How useful is Linkedin marketing for Brand Promotion???

how to promote business through linkedin

Well, the biggest winner here is that 93% of B2B marketers feel that LinkedIn is the best place to win leads. Also, 64% of corporate website visits originate on LinkedIn.

Most know that LinkedIn is a business-focused social networking site that essentially allows users to create a road map of their careers, outlining where they were educated, positions they’ve held, and people they’ve worked with. Many of the features on the site allow interaction and networking on an individual level to promote businesses on Linkedin.

How to get started with Linkedin?

  1. Create a Company Profile
Marketing your business on linkedin

A company profile helps you separate your individual background from your business.

Create a page by giving information about your company, how long you’ve been doing it, and your contact details in order to contact you for more information and also to promote your Linkedin profile. 

This is the most important and crucial aspect as it will be competing against all your competitors and hence needs to be very attractive and compelling for Linkedin marketing.

  1. Create and deliver best Contents

Once you have created your Ideal Company profile then, the next step is to start delivering great quality content to your customers. 

“Linkedin Content marketing” has become a vital aspect for companies as it helps in creating a blue ocean for you in order to compete against your competitors and also present compelling content to market your business on Linkedin.

It is also recommended to provide a link with your content in order to make your customers engage more.

The links are very crucial as it helps the customers to know more about your business and develop an interest in your brand.

  1. Use great graphics to make your content attractive
linkedin groups for business

One of the top assets for Linkedin marketing is great visuals.

As “Great visuals give great customer retention” this statement is heard and used everywhere.

It’s a fact that today 90% of customers retention on your page is done through good graphics.

Stunning visuals like this are very eye-compelling and therefore help generate a good amount of leads and also promote your companies Linkedin Profile.

   4)Create a group

Creating a group is a must if you want to make a good amount of leads for your businesses and also promote your Linkedin company page.

Creating a company’s group facilitates discussion about your Corporate Industry.

Here you can know how active and engaging your group is?

These groups when managed and used properly can get a good amount of quality leads and also make your company recognizable.

   5)Linkedin groups for Businesses

linkedin lead generation ads

Linkedin groups for businesses are in trend now. Creating and managing groups is great for brand promotion but it is also necessary to participate in other groups and interact with other users.

This is not for bombarding the groups with your spamming messages but to interact with the like-minded professionals of your industry. In this way, you will be able to share ideas, insights and ask questions.

This helps in knowing about what’s happening in the other part of the world. Therefore it is a great way for marketing your business on Linkedin.

   6)Linkedin Sales Solution is great for promotion

Sales Solutions allows you to target, research, and engage with new prospects in an easy way. 

Since once you start getting millions of prospects it’s only reasonable that you need to have a good platform to help handle everything.

The only thing is that it’s paid but in return, Linkedin claims to offer 40-50% of great business promotion on Linkedin.

Reports show that it helps grow your business’s sales productivity. The corporate world is seeing great results after using this tool and also getting a good amount of quality leads.

   7)Growing your Email marketing Leads

business promotion on linkedin

After “Linkedin groups for businesses” is set up, Linkedin’s Inmail feature offers a great platform for serving lead generation purposes.

It’s also a paid tool that gets you 5 times more returns than the normal mail.

This feature is good to build connections with all your clients and customers in a personal way.

   8)Sponsored content for your Business 

Sponsored content can be an excellent way to promote content mainly to the targeted audience with a strong call to action. People don’t want to see advertisements anymore and want something useful for free.

It’s a great “Linkedin lead-generating ads” strategy. It’s a way businesses use to push their content on an individual LInkedin’s feed.

Unlike others, it provides its users with the ability to customize based on the company name, job title, job function, skills, schools, and groups. It is also a great Linkedin marketing tool in increasing niche audience, website visitors, and also a great amount of sales leads.

   9)Summary Section

promote your linkedin company page

It is one of the most ignored areas by businesses thinking it is not much productive aspect. It provides us with 2000 characters to provide eye-catching content that helps in conveying and promoting your Linkedin company page.

Use complete sentences, write in the first person, and address their pain points clearly and succinctly. 

Most of the time, people want to connect with the person before the product or service, and this is your opportunity to introduce yourself to prospective clients and customers.

This is a great content marketing tool that signifies how genuine and branded your company is amongst your competitors.

Since most companies are missing out on these aspects. It gives you an ample opportunity to stand out amongst other brands which is a very important aspect of branding and promotion.

    10)Asking for recommendation

Reports prove that almost 70% of customers are acquired through a good amount of reviews.

Also asking clients to provide their valuable suggestions is a great aspect of brand promotion and is a very successful promotion mechanism for business promotion on Linkedin.

In a 2019 study, 61% of U.S. online shoppers said the number of reviews was important to them. 

In 2021, 93% of customers read online reviews before buying a product and 94% of all purchases are made for products with an average rating of 4 stars and above. Therefore it serves as one of the best Linkedin marketing strategies

linkedin content marketing


Therefore I would recommend considering Linkedin marketing as an important aspect of branding and also to start implementing all these points for promoting your business.

It has also become a very great social media marketing platform for major brands. According to reports, Linkedin will also serve as a great platform for businesses to promote their businesses.

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