As we enter into the digital age, the demand for e-learning is increased manifold.
E-learning is very effective and time-saving.
Anyone can learn from any distance.
Physical distance is not a problem anymore.
It is saving a lot of time and money for both teacher and student.
Students can watch class any time in their comfort and save a lot of money and time.
As its demand is increasing, the potential of e-learning is increasing.
You can reach a vast audience and make good money.
In this article, we will discuss how to market an online course so people actually show up.
In this post, we’ll look at
- Why to create an online course
- Things to consider before creating an online course
- Technique to create a course
By the end of this post, you’ll know everything you need to create, launch, promote and sell your online course.
Why create an online course?
As we know, there is an answer to everything on the internet but to learn anything you need a systematic way.
Too much information but haphazardly creates a lot of confusion in readers’ minds.
So an E-course makes it possible to teach any information in a systematic way.
Creating an online course is a great way to connect with your students.
You can build an authority in your niche, and build passive income sources.
The global e-learning market is predicted to reach $325 billion in 2025.
It is the right time to make a passive income stream.
Things to consider before creating an online course:
Before making any course, the creator should consider many things.
The first thing you consider is whether this course has been demanded or not.
You should do market research before creating any course.
Address a few questions like
· Who is your ideal student
· How is this course is different from another competitor course
At a minimum, you should ask yourself who your students are: children or adults.
And it is different from your competitor course.
What is unique you are providing to your students.
Third is what is the duration of the course.
Whether it is alive or recorded course.
For different age groups, there is a need for different kinds of courses.
A school would like live classes more and a professional like recorded class.
Fourth is, of course, price. For school-going students, you can not take much charge because they are dependent on their parents.
You should also consider what price your competitors are charging.
Marketing Tips to Promote your online course:
At this point, you have created your course and now you need to promote your course.
You need to create a marketing plan and funnel to sell your course.
The real trick to make this, you have to know who your audience is and how you can provide value to them.
Here below you will find out marketing tips to promote your online course.
1. Identify your target audience:
In order to identify your audience, you first have to identify who you are addressing and what is their expectation.
This involved a fair amount of time.
Delve into their lives and find out what makes them tick, their needs, motivation, workplace challenges and what they are seeking.
This knowledge will help you to create your marketing plan and message that will resonate with your audience.
This will help him to create better solutions for their audience.
2. Tease your learners:
You have seen this always, a trailer comes out long before the movie comes to cinema.
Ads come out in newspapers long before a restaurant opens.
Before launching any digital product, sellers give trial periods to their software and digital tools.
What they are doing by this….think about it.
They are creating interest in the mind of their audience.
Teasers grab learners’ attention and excite them.
So creating a teaser of your product is very important.
A well-designed teaser not only creates excitement but also removes doubt from their mind.
Here are some pointers:
- Create a teaser before launching any course. Start with at least 20-20 days before the launch.
- Give little hints about your course. Just talk about your unique things and what benefit you can provide them.
- Ensure that you are highlighting your VALUE.
- Give your audience blog posts and newsletters.
- Clear the doubt of your audience.
3. Talk about your course on social media:
You are creating an online course and not on social media that is not possible.
Regardless of which social media platform you are using for your business, you should start announcing some trial and teaser information about your online course.
Build a community on various social media where your audience is visiting.
Create useful content to connect with your audience.
By consistently creating content and posting it on social media, you’re training your audience to check in with you on a daily basis.
You have to engage with your audience with valuable content.
Creating a page on social media is very important.
Make a separate page for your special niche and provide value.
4. Help form established influencers:
Taking help from an influencer is always very helpful if you are new to it.
With so many course creators there, why do people buy your course?
So making connections with already established influencers will be game-changers for you.
To connect with an influencer, maybe from a different niche but it will be helpful.
Collaborate with them, you can share your profits with them. It will be a win-win situation for both.
5. Create a personal brand:
People buy brands, not products.
In order to go the long run, you have to create a personal brand around your particular niche.
Find a profitable niche and build a brand around it.
You can not work in so many niches if you want to build a brand into it.
Top creators always work only in one niche. After some time people just believe their name without seeing the course.
That’s brand power.
Ensure that your brand contains the following pieces of information:
- What type, of course, you are providing
- How your course is different from others.
- What value your course is providing and how it will help them.
When it comes to online courses, You can not just sell courses and forget your customer.
You have to constantly engage with your audience and provide value to them in any form.
You have to create a long time relationship with your audience in order to succeed.
Connect with them through social media, blogs, and email newsletters. Provide value to them consistently.