How To Plan SEO for Agency Website?

Are You Someone who is only using paid advertisements to bring visitors to your agency website?


You are afraid of the competition on the internet and now have no idea?


How to plan SEO for an agency website scares you too?

well, whatever the reason it is here I am with the strategy of how to plan SEO for an agency website that will help you built the amazing Agency.

You see how to plan SEO for an agency website is not everyone’s cup of tea but once learn to build it.

Trust me it will give you great growth in returns!

I have an exact SEO plan for the agency site which will give you step-by-step guidance on how to plan SEO for an agency website with step-by-step confidence.

How to plan SEO for your agency website

learn how to plan SEO for an agency website

You need not worry I have got you covered

I have provided step by step SEO guide for an agency website.

Now directly come straight to the point.

You have to make sure do not to skip any part of this SEO strategy for your agency website.

This is the plan working for many players in the industry and positive that it will work for you as well.

learn seo plan for agency website

There is a lot of misconception regarding  SEO for agency growth among people.

Ask me!

No matter whether you are :

  • selling,
  • buying,
  • promoting, or
  • blogging

Everything is waste without a good SEO strategy for the agency.

Understand the fact!

That the Products only sell when people trust you and the only way of building people’s trust is when your WebPages will start ranking on the first page of Google.

Don’t you think that way?

If you are a newbie


Starting to work on SEO projects


you are learning secret SEO plans in the market field.

This guide will give you a step-by-step road map what all things you need to research, implement & optimize to become a pro in SEO for agency growth.

Very first things which is the base of any Website I don’t know why people cut cost on this.

But, I am your guide today and I will not let you make that mistake.

So friends!

SEO strategies for agencies begin from the point you book your domain and hosting but remember to buy a legit domain and hosting to work efficiently.

find out step by step seo guide for agency website

Now first thing is checked 

Here we directly jump to the Site Audit part 

It is a method to check the recurrent performance of your website like:

  • Speed
  • User/mobile-friendliness
  • & Device response

If you are going to implement anything on an already developed website you need to look at

  • how your website performing from secret SEO plans
  • Search engine visibility
  • And backend optimization perspective

This is the main baseline for your website performance. 

Do you know that You can use various tools to check your website audit before it’s been experienced by any user?

Because nobody wants a bad experience of users on their website.

On-Page SEO

Moving on to On-Page SEO again a most important part of SEO strategy for any website 

On-Page SEO refers to the factors you can:

  • Control,
  • Implement, and
  • Optimize 

On your webpage to rank higher and earn more relevant traffic.

The very first thing you need to do in On-page SEO for agency growth is keyword research. 

Keyword research

It is a one-time activity for any page but you need to be very patient and focused while finding a good keyword that will help you index fast.

explore the best SEO strategy for the agency

An important tip 

You can always brainstorm with your clients regarding the idea for a keyword.


Use Google suggestions to get clarity on your keywords. 

You have to always do keyword research for two pages:    

  • Service section page
  • Post section page

For service pages, There are goals like 

To sell,

Do transactions


Generate leads

This means the primary goal is to make your customers purchase so you can always choose a keyword with high commercial intent. 

Example: best digital marketing services, digital marketing agencies

Now come to Post section pages

Here the main goal is to

 Generate awareness,

 Share information


 bring the targeted traffic to your webpage.

Adding blog posts in your post section of the website provides momentum that will help:

  • More pages to index on Google
  • Attract the maximum Backlinks
  • Improved D.A. (Domain authority) which is an important parameter for search engine ranking

One pro tip

If you own a new website the simple SEO  strategy for beginners is to try to be consistent writing blogs for 3 months on all the micro-niches and low competition keywords of your field to attract traffic and index faster.

Now, let’s discuss  Content optimization:

The secret SEO plan is to Make sure to not make your home page content-heavy despite go for good visuals.

If you have B2B business then you must have:

  • Case studies, white papers, reports
  • An engaging portfolio video of a company
  • Lead form
  • Eye-catchy Hello bar
  • Blogs
  • Clean header banner with a call to action
  • Content of 300-500 words 
Important Note: For proper service, page optimization makes sure to have a strong UI/UX and try to replicate your competitor’s web page for an idea.

After figuring out your content you need to optimize it. 

The first step is:

Html optimization:
This comes under on-page optimization  

If you have a WordPress website you need to use the Yoast SEO plugin for keyword optimization and need to use:

The short permalink, ( part of URL written after a forward slash and  domain name )

The title tag, ( appears in blue on Google SERP page) 

alt tags ( tags given to images on the webpage)

and Meta description for proper page optimization.

find out how to plan seo for agency website

Pro-tip for keyword optimization: Remember to not exceed keywords more than 3% of content volume on any page.

Say if you write 100-word content then only 3 keywords would be more than sufficient.

And second is 

Technical SEO

This is the activity we do on the backend of the website and comes under on-page SEO. 

If you are looking for how to do SEO organically the first thing you need to do is to map your site with:

  •  Google search console,
  •  Google analytics

 Submit an XML site map to the Google search console if you are frequently posting

 blogs for proper indexing of your site.

learn step by step seo guide for agency website

 You need to take care of the following things as well:

  • Installation of robot.txt (to tell which pages to crawl and which page not to crawl)
  • Checking plagiarism before posting content
  • Checking site speed 
  • Make sure to use Amp for the blog section
  • Schema markup (to help Google understand your article or webpage perfectly)
  • Bread crumb 
  • SSL certification for security prospective
  • Strong internal linking on your webpage

Now let’s move towards

Off-Page SEO 

It plays a very important role when it comes to rank a page on the SERP of Google. 

This refers to the action you can control off your websites like link building, social media, and local SEO.

Link building or Off-page SEO is a process that you have to strategize before you start building backlinks.

One more thing to remember: I have broken Off-page SEO into phases for your better understanding.


Every phase is incomplete without the other so make sure you milk 100% out of it. 

find out seo plan for agency website


Backlink submission:

It is a link created when one website links to another also called an inbound link.

Analyze your niche top 30 sites, make an average of those sites backlink, and start making it.

You can start with the top 10 social bookmarking sites for indexing in the website in the beginning once you’re website get rank you can start with various other backlink submission sites like: 

  • Directory submission 
  • Article submission
  • Directory submission
  • Forum submission sites etc.

Important Note: Local SEO strategies for an agency with relevant authoritative sites will be a wise option to do if you are beginning.


Tier backlink strategies: It helps you increase your strength and link juice of the inbound links that you have created.

Whichever backlink you have made use of those backlinks to post again on social bookmarking sites.


Competitor Analysis: You need to get sources from where your competitors are getting backlinks.

Go to your competitor’s sites, use tools like Ahref, and start analyzing your competitor’s website, and scout opportunities for how you can build backlinks from there.

This is one of the secret SEO plans for agency growth.

Note: Don’t fall with do-follow and no-follow backlinks only one thing matter is relevancy


Blogger Outreach: Look for the blogger who is in the same niche you are, try to reach out with them, collaborate with them, ask them to write for you or to cross-promote.

It is relevant to take backlinks from your competitor’s page if you are looking for SEO for agency growth.

know how to plan seo for agency website


Running an agency website without SEO strategies for an agency is like running a car without fuel.

If you want to sell someone else’s product or even your product then you have to be strong in SEO for agency growth.

Whether you need to build a strong community or trust this will only happen when your page will rank on the first page of Google with all those informational and transactional keywords.

This is where SEO plans for growth come into the picture because we often trust and buy products from the first page of the webpage. No one worries about the second or third page; it’s like a graveyard for hiding dead bodies.

How to do SEO organically is the most crucial and evergreen thing in the market, without secret SEO plans you can’t visualize your website to be ranking or building a community.

To make Google fall in love with your website solely you need to work on your SEO techniques and plans to execute your website flawlessly.

Make SEO strategies for your agency your favorite dish to eat again and again and still can’t get over it.

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