digital marketing strategies for startups

Digital Marketing Strategy for Start-ups in India

Are you the one who thinks about how digital marketing can help your business? Or you think digital marketing has nothing to do with your business? Or you want to know how digital marketing strategies for startups can help you?

If you have any of these questions revolving in your mind then just take a deep breath, calm down and give 10 min to this blog. And after that also, if you feel that digital marketing cannot help you then comment below.

We will try to find a perfect plan to give your business a kick-start so that it can leave an impact on the eye of customers. We will help you to know the best digital marketing strategies for start-ups.

Those times are gone when starting and expanding a business was not less than a deadly challenge. As for every single step one has to run from door to door or have to do cold calling.

To reach out to customers, the company use to assign a salesperson who can go door to door or ask the customer whether he is interested or not. In this process, many times salespeople used to commute with those who were not at all interested in the product.

But thanks to technology, Digitalisation has played a wonderful role in the life of entrepreneurs. They can experiment with their product with the help of digital marketing and can build a million-dollar business.

So are you ready to learn the strategies of digital marketing for start-ups in India? Okay! I am there to help you out for your start-up to boom, for that we need to work on some field that is mentioned below:-

1- Website

If you are starting a business without a website then it’s like searching for gems in the dark. It may give you success but the chance is only 1%.

2- SEO of websites

You have made your website but you are not taking it seriously than also it’s of no use. SEO is bread and butter for your website. Without SEO your website is just a trash box.

3- Social Media Platform

Social media can help you to drive more customers. It acts as a bridge between buyer and seller.

Now we will learn how to improve website performance which is considered as best digital marketing strategies for start-ups

Website Planning

Before launching your website you need a blue map of your website design, how and what type of content you want, and how responsive your website is.

The website should be easy to navigate for the audience. Every page is an invitation for your customer so while designing the website we should keep our customers in our mind. This is a key point of digital marketing for start-ups.

We can attract customers by writing engaging content and they should feel connected to you. If you reach till here means you are also feeling connected to me. 🙂

SEO for Website

Now you have worked extremely hard to make your website engaging, but if it won’t rank on the google search page, how your potential customer will get aware of it.

You will be waiting for the fruits of your hard work but you will tire of seeing no responses on your website.

So, don’t take SEO lightly. I will tell you what steps you can follow to rank your page on the google search page which is the best digital marketing strategy for start-ups.

·        To target our lead audience we need targeted keywords. So we have to do keyword research and use those keywords to write engaging content.

·        After writing content we need to do SEO of the page. SEO includes on-page optimization, off-page optimization, on-page optimization, local SEO, technical SEO.

·        Now when you are done with your website work, you have to focus on raising awareness about your product via social media channels.

This all comes under online marketing strategies for startups.

One thing to keep in mind is that start-ups’ marketing without social media marketing is like we are multiplying something by zero.

Social media has come out as the most effective platform to generate sales and build a brand. For attracting social media traffic you have to be very creative so that your audience gets engaged.

Doing business without social media presence is like doing business without customers. Which means “no sales”.

Now you must be confused about what are the best digital marketing strategies or on which social media platform you should focus for your company?

It purely depends on your business. You have to do an evaluation of social media platforms where you can find your customer.

 Like if you have a B2B customer then LinkedIn marketing is best for you. If you have to sell the course youtube marketing is good, if you have some product for sale then Facebook marketing is good. Like this, you have to see what your product is and where your audience is spending time.

Now when you are aware of what type of social media platform you will choose then you have to focus on your content.

Your content should be designed in such a way that the audience can co-relate with your content and get emotionally attached to that. This is one of the best digital marketing strategies for start-ups

The major way to deliver your product to customers is either by video content or by text content. The content which is in the form of text is known as blogs.

While creating content you should take care of your audience psychology.  Put yourself in the shoes of your customer and think “why you should buy your own services or products” and then click on your customer pain point.

When you are able to answer this type of question it means you are on your way to the best online marketing strategies for start-ups.

When you are done with your content then it’s time to do promotion over social media and you have to do SEO of your content.

If you think after publishing the blog your work is done then traffic generation for your blog will be nearly null for you. You cannot think of your business growing without Digital Marketing

Author Bio-

Vineeta is a Passionate digital marketer and a blogger. She helps business owners to get more sales through her online marketing techniques. She is also one of the alumni of AADME.

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