In India, the Digital Marketing Industry has graced with numerous powerful revolutionary changes. And It has been in the mind of many young aspirants who are constantly searching for challenges and opportunities in digital marketing.
Many businesses that are sick of traditional marketing are actively hunting for business opportunities in digital marketing.
And ever since the pandemic hit, the rage is all around!
In this crucial time, Digital Marketing compelled many businesses to step in. And guess what? They aced it like a pro.
But have you ever wonder, what are the challenges and opportunities in digital marketing?
When we look at the opportunities, Digital Marketing has profused many alternatives. It hasn’t just imposed the opportunities limit to the professional career lives but also sheltered the Freelancing and Businesses.
So, let’s dive into the opportunities!
- Lucrative Career Option:
Digital marketing’s promising future has attracted many Job seekers faster than any field ever. Thus, many young aspirants have been looking for career options in digital marketing.
In India, Digital Marketing Jobs are flourishing an ample amount of major job roles. These roles might be Digital Marketing Manager, SEO Executive/Expert, Content marketer, or social media marketer, etc.
If you are a Jobseeker, then there is an abundance of digital marketing vacancies every year for you.
Meanwhile, the career opportunities in digital marketing haven’t drawn the line to the jobs only. But it has fascinated many people towards a new career path, and guess what’s that?
The people who dream of a bit laidback lifestyle are taking a sharp turn towards freelancing. It is something where they want to be self-employed by offering services on an hourly or daily basis.
And Digital marketing offers the best deal for those who probably scrape the barrel in 9 to 5 jobs.
Digital marketing freelancing opportunities are never-ending. Many businesses strive for freelancers who can work for them for a particular period. That’s where Freelancer’s game begins!
Freelancing doesn’t have the rules like One time, One client!
You may have more than one client at a time.
And the best thing about freelancing is that you can approach international clients as well.
- Changing corporate working style
Like any other corporate job, Digital marketing jobs stood out in terms of the working atmosphere. Ever since people get to know more about career options in digital marketing, they understood the flexibility of the workplace.
Digital marketing agencies bring out creativity from their employees and hence maintain the employee-friendly workspace. These workplaces attract jobseekers to work in the corporate industries that give them such flexible workspace.
- Help to grow the businesses
Many businesses, switching their traditional marketing to digital marketing due to favorable reach. The business owners understood post-pandemic the importance of digital marketing.
The business opportunities in digital marketing could be the agency where you can provide your digital marketing services. You can help small business owners shift their shop online to reach out to the maximum number of customers.
Digital Marketing gives the cost-effective channels or platform that is favorite of many customers. And the brand promotion just got easier than ever, required fraction of money than traditional Marketing.
TV, newspaper, or banner advertisements just aged with a heavy amount to lose. And no one can predict the return on investment.
Online platforms like Facebook, Instagram are the best bet for any digital marketing business opportunities in India.
Your business on customers’ fingertip. Just a minute to win it!
- International Business Opportunities
Reaching out to international customers was the mere wish of many potential businesses who want to grow internationally. Considering the opportunities and challenges of digital marketing in India, Many startups grow potentially on the international market.
Crossing geographical boundaries have been smooth ever since digital marketing graced the Indian market.
Global Advertisements are just possible using digital platforms without spending much.
The sky is the only limit!
Even though the opportunities in digital marketing is in copious amount, we cannot neglect the other side of the coin.
That is the online marketing challenge!
The challenges faced by digital marketing companies are quite an issue to look into where it might stumble.
So, Let’s check the common challenges faced in digital marketing:
- To confront ever-evolving platforms
It is the biggest online marketing challenge faced by Digital marketers in India. The Online marketing channels have been changing their algorithm and the way they work. It has been daunting for many marketers to cope with these platforms effectively.
The behavior of the audiences or customers is constantly shifting their online platforms, which is quite baffling to many digital marketers.
- Social media marketing challenges
Getting engagements and leads using social media marketing is getting difficult as the day passes. Before, it was pretty easy to get recognized on social platforms.
It is now quite tough to get the exact prediction of your strategies and their results.
Digital marketers sometimes failed to get clarity about the engagements, creating trust among the audience, and have to deal with unrealistic expectations of clients.
- Dealing with a limited budget
In India, many businesses grant a small budget for digital marketing and expecting a high ROI. That is inconsiderate for any marketer to give the desired results.
It is arduous to convince a small business to sanction a decent budget for digital marketing.
The digital marketer commonly deals with clients with non-realistic goals who don’t understand the online marketing challenge.
It should have specific, measurable, achievable, realistic, and time-sensitive goals.
- Competing with bigger brands
Sometimes you’ve got to promote the brand products whose market competitors are already a big brand. That time it becomes challenging for you to stand out and sometimes may have to deal with failures.
Many marketers have to deal with appealing advertisements to challenge the leading brands.
It has been challenging for Marketers to stand out in terms of quality, price, and brand value.
- Unpredictable consumer’s behavior
No one can predict what exactly running on in someone’s head! It is even tougher to get the specific consumer for a particular product because of the uncertainty factor.
That is consumer behavior!
It is hard for digital marketers to deal with human psychology. It is because of the ever-changing trends, demands, and needs of people.
Though Digital marketers analyze the consumer’s behavior, sometimes they fail terribly.
Digital marketing has set the infinite numbers of opportunities around the world. It has changed the human mindset to evolve around these online mediums. Just one click away!
Digital marketing impact the traditional way of business, education system, corporate digital marketing challenges and opportunities, and many more.
As a result, we can see E-commerce businesses are booming like never before. And it is wisely said that there’s no such thing that couldn’t sell online!
The career opportunities of digital marketing are rising swiftly. The economy of India steadily getting better with lots of small businesses or startups initiated on online platforms.
In one line, it just made life easy!
I hope you love the above blog and found the information helpful. If you would like to share your thoughts or opinion on the opportunities and challenges of digital marketing in India, You’re always welcome!
Please comment down below. I would love to listen.
Vrushabh Thool is an online marketing strategist. He loves to read and write blogs. Also chosen his career in freelance digital marketing. He is one of the alumni of AADME.