After years of hard work and outstanding effort to gain a medical degree, you establish your clinic or hospital but it’s heart-wrenching to see very few patients booking, making you rethink what went wrong in your patient management process! But not to worry, at the end of this blog I am sure you will have an rough idea about how to do digital marketing for healthcare industry
You must have tried investing a huge amount of money in newspaper ads, TV and radio ads, pamphlets, etc. Unfortunately, there is no way to track whether these ads reach the right people at the right time or just fall on ignorant ears making your ads non-memorable.
So, you’re wondering how to market your clinic or hospital and how to attract more patients. There’s a way to this concern, do you know what your competitors are doing? 31% of healthcare professionals use social media for professional networking (source: MedTechMedia).
If you are not using digital platforms then your competitors will outperform you. This blog will guide you on how to overcome the lack of patient barriers using the latest strategies of digital marketing for healthcare industry.
A study conducted by EchovMe- a digital marketing agency is enlightening about the way doctors are using social media in India.
36%-updates on symptoms and tips, 27%-suggestions, 9%-promotions, 4%-home remedies. YouTube traffic to hospital sites has increased 119% year-over-year. So, you can see digital marketing is the need of the hour to beat the digital space competition.
How to attract more patients?
Don’t worry you are not alone! Most of the doctors and physicians in India struggles with this haunting query of how to attract more patients to maintain positive cash flow and meet monthly goals.
Your clinic or hospital doesn’t have enough online presence to grab the attention of potential patients who are searching for relief on various digital platforms. If you cure this root cause of digital absence then you’ll no more see income loss symptoms.
How to market your clinic?
Everyone knows the power of mouth marketing is the biggest treasure to gain trust and earn more patients. This only works well when you have years of practice experience to establish authority in your expertise.
If you are a beginner and have less authority then you’ll be wondering how to market your clinic. In the modern world, as the healthcare sector has advanced to new heights so has the marketing world to digital space. Your remedy is healthcare digital marketing!
What is healthcare digital marketing?
Healthcare digital marketing is the process of leveraging the power of modern tools to find and track potential patients by using digital marketing strategies to convert them into your loyal patients and boost the healthcare sector’s profit.
This is the new and effective way of marketing for physicians. Digital marketing for doctors has positively transformed their career growth and aided to retain patients for a longer duration. Keep reading to reveal the best strategies that can surely benefit you.
Is the professional use of digital media worth your time?
Investing money and time in it helps to build community engagement, stay updated with the latest trends, form professional networking to earn referrals, tune in with patients on the forum to make them feel you are the right person they need.
54% of patients are very comfortable with their providers seeking advice from online communities to better treat their conditions (source: Mediabistro). In short, it’s a reaction chain, stay where your patients are to bring patients to where you stay in the online zone!
The Mayo Clinic’s podcast listeners rose by 76,000 after the clinic started using social media (source: Infographics Archive). This strategy can help you to boost new patient booking and retain old patients by building your community assistance service.
Here’s your solution to – how to market your clinic or hospital via healthcare digital marketing strategies.
The medical webinar about health tips and awareness is a trendy way of digital marketing for physician and doctors to build engagement and be in touch with old patients to increase the chance of regaining them back.
A webinar is an automated registration process, where you get people visiting your website enrolled in it. For this, you need a decent compelling landing page on the website and learn the skills of webinar marketing with the latest tools.
31% of healthcare professionals use social media for professional networking (source: MedTechMedia). Your competitors are building online authority, making referrals, and presenting their expertise of resolved cases as social proof.
People who follow them and engage with their tweets have more recall value of their clinic or hospital and more chance to be their loyal patient. So, take action and don’t lack behind on creating an online presence to beat the competition.
- Social media ads
41% of people said social media would affect their choice of a specific doctor, hospital, or medical facility. (source: Demi & Cooper Advertising and DC Interactive Group)
Facebook ads can be used to target patients based on location, age, income while Google Adwords can be used to target the right patients based on remedy query search. Instagram reels can be a boost to grab a young audience’s attention.
This is one of the best ways of digital marketing for doctors and physicians. There are many social media advertisement consultants and creators who help to decide the bidding amount and implement a strategy to reach the seekers.
The most widely consumed content on the planet is videos as they are entertaining and informative to get people’s curiosity answered. People use youtube to learn new things and businesses use it for brand awareness.
It helps to increase recognition for a new audience to build an online community. Putting out success testimonials of patients grows trust, making people value your knowledge and believe in your remedial process.
The best free way to bring more visitors to the website is by blogging using search engine optimization[SEO] techniques. Informative solution-oriented blogs influence patients to reach you and also share your content with needy people.
Only 10% of practitioners maintain a blog. The blog is a great knowledge repository where you can share experiences, healthcare news, the latest medicinal discoveries, etc.
An SEO expert and content writer can help with blog writing by working on search terms that your patient’s type to find remedy or reach healthcare professional.
Expert website developers design landing pages with useful lead magnets that persuades the visitor to share their details in exchange of resource they need. Their contact details become an email list to track and target them in the right manner.
Trackable and personalized email automation has become the modern-day strategy of digital marketing for physician and doctors. Sending out problem-focused mails to your visitor and patient list provokes them to take action to reach you.
The podcast is a revolutionary way of marketing and makes you stress-free on doubt of how to attract more patients! Podcasts are attractive cause people can easily spend more time listening to audio while doing daily stuff.
Podcasts attract people to gain new information, build community, share their problems, engage with sympathy and also help owners earn a side-gig by monetizing podcasts.
These are some of the modern and reward-worthy strategies of digital marketing for doctors and physicians to create personalized audience base tracking and retargeting loop that increases your profit.
Persuasive tactics of digital marketing for healthcare industry bring doctors and patients together by breaking the location barrier and allowing healthcare to be easily accessible.
Reaching fast saves a life, reaching right saves time. So, learn healthcare digital marketing to reach the right person in the right manner at right time!
“ There is no medicine like hope, no incentive so great, and no tonic so powerful as expectation of something better tomorrow” – Orison Swett Marden
So, make a better tomorrow by using the power of digital marketing for healthcare industry and meet your monthly goals.
If you wish to outsource the heavy work or learn these skills and apply real-time then you can go for the best result-oriented and affordable course of the agency-based digital marketing training institute – AADME