Have you ever wondered, how to start and scale Instagram marketing agency in India and scale your revenue to over 1 lakh rs per month?
Don’t worry, in this article you are exactly going to find out the exact three steps about how you can do that.
First of all, you need to figure out which all are the industries that are in need of Instagram marketing agency services.
The second thing that you need to know is how to find clients in these industries i.e. prospecting.
Then you’ll need to how to scale your Instagram marketing agency business to over 1 lakh a month.
Let’s understand this in a little bit of detail.
- Instagram marketing niche:
The first thing that is common among all Instagram marketing niche is the age bracket.
Instagram marketing works for those businesses which have a client base among 18-35-year-old individuals.
And since the ban of Tik Tok in India, a major volume of traffic is making a shift towards Instagram.
And with the introduction of the Instagram reels platform, more and more youth are spending their time on Instagram.
The other thing that works on Instagram is visual-heavy content.
If you belong to an industry that produces visually attractive content for marketing and advertising purposes, Instagram is the right platform for you.
And as an Instagram marketing agency, these are the niches you can find your prospective clients.
Here is the list of industries that are best for Instagram marketing purposes:
- Travel and hospitality
- Beauty Industry
- Lifestyle, home decor, interior designing
- Business services
- Pet keeping and pet training
- Faison industry
- Health and Fitness
2. Prospecting :
When it comes to prospecting clients for Instagram marketing agency services, you can target local as well as international clients for your Instagram marketing services.
Though it is easier to target local clients, it much more rewarding if you can crack international clients because they pay you in dollars.
To find local clients all you can do is select one of the above niche.
Go to local listing sites such as Crunch base, India mart, Sulekha etc, and try finding the businesses that are in need of your Instagram marketing services.
For international clients, you can do the same but look for clients in Groupon which is a similar listing site for businesses outside of the country.
Now the question is, how do you find the right client for your business.
All you have to look for is businesses with a high rating but not that much review.
Because that will be the clients that are going to require social media marketing.
Check out their Instagram profile and send them video messages regarding your Instagram marketing and management.
8 out of 10 businesses will consider working with you and if you have a decent portfolio of yours, you will get the clients closed.
Watch this video to know more Instagram marketing agency business.
3. Number game
Now let’s see quantitatively, how many prospects you need to contact on a daily basis to make 6 figure income.
Let’s say you reach out to 20 leads for your marketing services and you work for 90 days.
That means you reach out to 1800 businesses.
And let’s assume in the beginning, you have a conversion rate of 1%.
Which means that you are now handling 18-20 client for your Instagram marketing agency and management services.
And let us assume every client on an average paying you 10000 per month to maintain social media.
Which means you can generate a revenue of 1.8-2 lakhs per month.
And you alone, single-handedly can not deliver these services.
This means at some point in time you have to outsource these services to some other marketers.
For that, you can easily find marketers at freelancing websites like Upwork and Fiverr at reasonable prices.
Instagram is a social media platform with the highest engagement and highest traffic among all.
There is still a space for organic growth and brand development on Instagram.
So if you are planning to start an Instagram marketing agency, now is the right time.
And if you want handholding support in starting and scaling your Instagram marketing agency, you can mail me at email@example.com.
Himanshu Khandekar is a copywriter, content marketer and social media strategist at AADME. In his free time, he loves to read books on entrepreneurship and marketing and also an avid chess player. Connect with him on LinkedIn or tweet him @khandekarhim.