How to do digital marketing for freelancers?

Do you know India has about 15 million freelancers?

Unfortunately, the majority of these freelancers do not know how to do digital marketing business for freelancers business online.

If you are a freelancer then you know that you can’t expect people to find you.

There are many freelancers out there as well. You need to stand out and you have to learn how to promote your freelance services to get more work or clients.

In this blog, we will look at some of the best ways how freelancers get clients online.

Before you crib about how to do digital marketing for freelancers let me help you Start with some freelance statistics:

• 86% of freelancers typically work from home

• 64% of freelancers said their health improved

• 41% of freelancers find new work through their past clients

The global gig economy is projected to reach $455 billion by 2023.

If you want to be a part of this economy then you should need to know how to promote freelance business online.

There are so many ways that help you to grow your freelancing business online but here I am going to share some of the best ways how to promote your freelance services online.

1. ICP

The best way to market yourself as a freelancer is, to begin with, creating your ICP, which means Ideal Customers Profile. 

You cannot say that every person is your potential customer or client.

Every business has its specific audience and they target them to get more sales or to get more clients.

Do you know how do freelancers get clients online?

Because they know who are their customers, You also need to know who exactly is your customer, which means you need to know everything about your customer.

Here I am sharing some of the points you need to know to create ICP:

1. Demographics [ Age, Gender, Income, Education, Marital Status, Occupation]

2. Goals and Challenges

3. What can we do? How do you help them?

4. Key Marketing Message

2. Simple and Clean Looking Website

You must have gone through many blogs searching how I can grow my freelance business?

Let me tell you the best one i.e. why a website is a must for every freelancer? In 2022 a website is very essential if you want to promote your freelance services online. It builds trust and credibility.

You can’t present 24/7 But think if you have a website that delivers your marketing message 24 hours, 365 days that helps you a lot. 

You need a simple and clean-looking website where you can showcase your services and your skills.

3. Social Media Presence

Are you not using social media platforms? 

If yes then you are losing lots of potential customers. Because this is the most effective and best way to market yourself as a freelancer.

Social media helps you to communicate with your audience and to share information.

You can attract customers, get their feedback and build customer loyalty.

Start with optimizing your profile. Follow these steps to better optimization

·   Use the relevant username

·   Upload High-Quality profile picture and cover Image

·   Use same profile pictures and cover Images on every network

·   Use your bio with relevant Information (Add what you do and for whom you do)

·   Use relevant hashtags

·   Update your contact details and website link

Note- Make a clear and strong social media strategy to promote your freelance business and then start creating useful and valuable content that resonates with your audience. But you have to be consistent because success never comes overnight.

4. Write Writing A Blog

According to HubSpot 46% of people online read blogs at least once a day.

Start writing blogs that help your customers to solve their problems, if you solve someone’s problem, they can start having trust in you.

One of the best ways how do freelancers get clients online is blogging.

Below I am sharing some of the benefits:

·   Its increased traffic to your website

·   Helps to attract new clients

·   Help in the long-term result

5. Building Good Relationship

You must have gone through many blogs searching how do freelancers get clients online?

Let me show you the simplest way how to get clients online.

Growing your clients base is an effective way to promote freelance business online but if you don’t make a good relationship with your clients, they won’t again be ready to work with you.

Thus, it is important to build a good relationship with your clients

Reach out to them to inform them about your new product or service.

No matter if they are interested or not, if you build a good relationship with them you can also ask for a referral.

6. Guest Blogging

Guest Blogging is one of the best ways to market yourself as a freelancer online.

For Example- You are a content writer then you have to search for those websites that allow guest posting in the niche you are in.

Then write a brief article following their policy and send them a mail.

After they publish your article on their website they give you a backlink, after which you can get their website traffic to your website.

This will increase your brand loyalty and credibility

7. Start Taking Testimonials

92% of customers read online reviews before buying.

As a freelancer, no one in the market gives you the work unless they have trust in you.

So, in that case, testimonials are going to help you a lot to promote freelance business.

You can showcase testimonials on your website and also share them on your social media profiles to gain trust.

If you are working or working for someone you can ask them to give you a review and in exchange, you can give them some gifts.

Some reasons why you need testimonials:

• It helps build trust

• It works like a referral

8. Run Ads

You are looking for a way how to promote your freelance services quickly?

Then, Social Media ads are the most effective way to promote freelance business online.

With this, you can easily reach out to your potential customers and generate thousands of leads. But remember it needs a certain amount of investment.

Before running ads, you should be very much clear about your ICP (checkpoint 1).

If this is not clear you are going to lose so much money in ads.

Conclusion

I hope this blog post gave you a few helpful tips for how to promote freelance business online. 

I know how difficult it can be to promote your business and I want to help my fellow freelancers in this area. 

If you have any questions about promoting your business online or want some help figuring out your marketing strategy, please feel free to DM me on Instagram @dmjitender. 

Good luck to all of you!