Do you want to create attractive websites for your business?
Have you ever come across a website so beautiful that you are instantly compelled to buy whatever products or services they are offering?
You may ponder for hours for exactly what it is about the website that separates them from the rest.
Well, the truth is those beautiful websites are not crafted out of pure luck, but because of intricate design processes.
To create attractive websites that are not just aesthetically pleasing but also are designed in such a way that they are responsive, consistent in layout, interactive, and devoid of any unnecessary clutter is an intricate process.
Not everyone knows how to create attractive websites looks like but everyone knows what a good website looks like.
Whether you are using WordPress, Shopify, Squarespace, Wix, or any other content management system or you are going for a hardcoded website, you have to work on a fluid website design.
Here are some of the guidelines that can help your business create attractive websites that stand out from the rest.
- The face of your brand:
In this context, what we meant by saying the face of the brand is nothing but the homepage.
For many customers, the landing page is the first thing that they see when they land on your website.
A visually appealing home page is relaxed when it comes to incorporating text as a picture is worth a thousand words, so use as many good images as possible.
So insert good imagery in your home page, and try to avoid using stock images as much as possible.
Beautiful photography isn’t the only way, your home page needs to be more interactive.
Always remember, your homepage needs to be the launching pad to the rest of your website.
- Consistency is the key:
I cannot stress this point enough.
Nothing is more visually unappealing than a hodgepodge of color schemes, fonts, and misplaced menus.
Your customers keep on wondering where to find the correct information, let alone find the products and services.
Therefore it is necessary to have a consistent theme throughout the website to make it look more appealing if you want to create attractive websites.
- Call to action:
You’ve may have heard what a CTA (Call to Action) is before, but let me tell you, it is the most neglected and important element of a website.
It is really important because it is what physically makes the customer purchase or interact with your product or service.
You need to keep in mind the flow of your website and also the mental steps you want your customer to take when they land on your homepage.
Once the necessary information has been conveyed to make the customer understand why they should buy what you are selling, a strong call to action should be the next thing they touch.
This can be done by directing your customer towards a shop, or towards a contact form.
- Color Scheme:
The first noticeable thing on your website is the color. And it is visible on each and every page of the website.
Color also plays a vital role in what message your business wants to convey to the visitor.
It also helps in establishing a brand identity.
Some points to consider while picking a color scheme for your website:
1. Don’t pick more than 3 colors for your website.
2. Always use the colors that complement each other
3. Use websites like Pinterest to find a good color combination.
Always remember color can help you stand apart in the competition so try not to use a color that an already established brand is using.
- White Space:
White space is your website’s friend. Many businesses take the wrong approach of stuffing the website with the content or design elements without giving any room to the website.
It helps your website’s content to have enough breathing room that any part of numerous content doesn’t get lost.
The best example of whitespace can be seen in apple’s website. Just observe how cleverly they use white space not only for the good design but also for the differentiation of numerous product the sell.
And as we all know less is more.
Typography doesn’t only mean choosing a good font for your website but also how to use the font for various parts of the website.
The first step of typography is to choose the font and there are two categories of fonts, Serif and San-Serif, and the difference between Serif and Sans-serif is the stroke.
Serif fonts have a stroke in them which gives a fancy touch to it and hence it is used more in graphic design.
Whereas San-Serif is simpler and more minimal and hence used in the website.
Same as color scheme don’t use more than two-three combinations of fonts for the website.
After choosing the fonts to use you have to decide what weight and size of the fonts to use. For example- for headline choose a font that has a bold typeface.
To find the best font use website like Google Fonts.
Navigation is the path and experience you will lead your customer down to where you want them to go.
The thing is you will not be there to guide them, so your website needs to be intuitive and accessible so that finding necessary information feels like it was done by their choice.
Some of the best and most beautiful website designs do this in an intuitive manner by using visual hierarchies.
One more aspect of navigation to take into consideration is what order the reader will approach the information on the screen.
Left to right? Up and Down? Behind Menus? To a different page?
Keep in mind that the customer’s eyes are much faster than their mouse, therefore try to minimize the number of clicks it takes to access information.
- Mobile compatibility:
When designing your website, keep in mind that the way you see your website may not be the way it will be viewed by your customers.
What I mean by that is your website needs to be just as beautiful in the mobile and tablets just as it is on the desktop.
Think about it, 40% of all transactions are completed on a mobile device, therefore you cannot neglect it at any cost.
Most modern content management systems do a pretty good job converting your desktop site into a mobile-friendly version.
But still, it is relevant that you make your website mobile-friendly.
A good website is not something that is not just a luxury but a necessity for businesses these days.
It is not only just your online visiting card but also your business’s address in the interwebs.
So if your business doesn’t have a professional website, there might be chances that you are loosing out in a lot of revenue.
And if you want my help in building a website, you can mail me @firstname.lastname@example.org