How to Build Team Structure & Capabilities for Digital Marketing Agency?


No matter which business you are into, for running a profitable business you need to have a strong team because your team decides whether you will rise or fall.

So, if you want to become a successful businessman then just don’t focus on the budget, also see how you can have a great team.

How can have a great digital marketing team structure?

  1. Art of  People:
  • How to handle people
  • Identifying the best skills of each team member
  • Assigning right task to the right member
  1. Leadership Skills:
  • Self awareness about your own skills
  • Keep upgrading yourself
  • Are you going in the right direction?
  1. Know the team closely:
  • Don’t think your team is a target achieving machine
  • Know their problems and try to solve them
  • Have a friendly environment
  • Care for team members
  • Aware them(team) about their weakness and strengths 
  1. Rewards and Appreciations:
  • Reward your team when your business is winning
  • And console them in hard times
  • Getting rewards boost the confidence of that member

These were some of the KEY points you should remember should keep in mind to have a successful and result-oriented team.


A digital marketing agency team structure includes the following essential roles:

  • Digital Marketing Manager
  • Digital Marketing Executive 
  • Content Marketing Strategist  
  • SEO Specialist 
  • PPC Specialist 
  • Social Media Manager
  • Copywriter
  • Content Writer
  • Graphic Designer
  • Web Developer


If you are just getting started then it might be the case you don’t have enough funds to pay a larger number of employees.

He/she can’t focus on multiple channels like SEO, Social Media, etc. 

Then, the best solution could be:

  • Hire Freelancers

It is much easier to have Freelancers in your team rather than having Full-time employees.


Building a business can be a pretty wide field to work alone and handle every possible action single-handedly.

Team structure & capabilities must be firmly linked to value generation and business impact, showing clear results within impact time and money.

Understanding the digital marketing agency team structure will help you to define clear roles & responsibilities.

They all have their own roles to fulfill and become an asset to their organization.

Having each one of them in our team can only skyrocket your success. 

Below are the top 3 pillars of an Agency

learn the best digital marketing agency team structure

Sales + Account Management

The objective of the Department:

To Fetch Sales Target & Bring Revenue

Well, sales and account management are a deadly combination with each other.

They have mainly 2 primary objectives:-

  • Retain clients business
  • Grow those opportunities

They accomplish these objectives by learning what their client’s desirable goals are and how they can help them achieve them.

 Digital marketing team roles and responsibilities are:

  • Tele Calling
  • Follow-up
  • Discovery Call
  • List Building
  • Target Based Approach
  • Retention & relation building
  • Basics of Digital Marketing
  • RFP, RFQ 
do you know the digital marketing team roles and responsibilities


How do you manage a digital marketing team?

The roles of the department are discussed below:

The objective of the Department:

To deliver the project as per deadline as per assured service level agreement & customer satisfaction

No matter how well equipped your team is with tools and platforms, if you’re not solving the right problem, the project fails. 

And keeping that thing in mind we can say experience matters. 

It is strongly recommended to invest in hiring a quality team to smoothen the operations.

Because of this reason, having an operation and project management team lead by industry experts is like having the backbone of your company.

As dealing with the approaching daily with systematic strategies & planning to boost organization resources to achieve specific goals is not an easy task that anyone can do.

The key responsibility of the team is:-

Example for Ads Project Management

  • Copywriting
  • Graphic Designing
  • Senior Ad Strategist & funnel experts
  • Reporting

Example for Website Design Operation

  • UI & UX
  • Creative Designer
  • Developers
  • Content Writers
learn How do you manage a digital marketing team


If you can’t market yourself then you can’t market anything.

Hence, having a great digital marketing agency team structure can smoothen the work.

Marketing teams indeed play a vital role in promoting the business and mission of an organization.

It’s the marketing department’s to reach out to:-

  • Prospects
  • Customers
  • Investors and 
  • Community

The key responsibility of the team is:-

  • Content Marketing
  • SEO Specialists
  • Digital Marketing Strategists
  • Ad Experts
  • Content Writers

60% of the team should be involved in market research & addressing pain points with resonating content & 40% of the time should be busy in distributing the content & crafting funnel strategies

Your marketing team builds an overall image of your company that represents your brand in a positive light.

Digital marketing agency organizational structure:

Having a strong marketing team might work wonders for you!


They all play a very vital role in enhancing and building a better and unbreakable structure of the company which can’t be denied from any fact.

But only one department can’t run the whole business alone.

Hence, the whole Digital marketing team structure goes hand in hand in hand we must have the proper combination of all of them to run our business full-fledged with all control in our hands.

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