Becoming a life coach is not your final destiny, Becoming a trainer for thousands of people is your destiny right!! But actually, you don’t know how you can reach out to your desired customers in fewer investments. So today I am going to deliver you the tips and tricks on Digital Marketing for Life Coaches.
It will help you to know exactly how you can market yourself in front of thousands of people and make them your manatee.
Why Digital Marketing is Important for Life Coaches:
If you have just started or you are established but you want to reach more customers you need to go online and you just need to reach out to your desired customers in a very effective way. Digital Marketing is the only best way to market your brand or yourself very effectively. So I am sharing with you really amazing tips.
Know your audience:
Finding a target audience is one of the most important parts of Digital Marketing IF you want to be specific for any particular type of audience like children, professionals, women, men, etc. Digital Marketing will help you to reach out to your targeted audience.
Why is finding it important?
Finding your audience will decrease your marketing cost and efforts.
How can you find out your TG?
- Asking for yourself who is going to be your targeted audience is the first step.
- And if you are still confused about who will be your targeted audience or to whom you are going to give your service or coaching then you can analyze the competitors that are the main sources of them that they are getting a customer or leads.
Having your own website:
The website is like a replica of yours. In 2021 having a website is a must. If you want people to know you from any corner of the world you have to present online and a website is one of the best ways for life coaches to get customers anywhere from the world. Interest me you can get customers from anywhere in the world by just sitting at your home How cool is this so if you haven’t your website this will be your first step to get your website done.
Some important key factors date it is must to be on your website
- Having a clear call to action is important
- Testimonials also play a very important role
- Information on your website should be clear that who is your customer
- Your experience must be present on your website which will give confidence to your visitors.
So, these are some of the key factors that will help your website and visitors as well.
Utilize suitable Digital Platforms for life coaches:
Utilizing suitable digital platforms is important like Social Media, Podcasts, Blogs, YouTube, Forums, etc.
Billions of people are there using Social Media platforms. so, if you are not on social media you are losing lots of opportunities. Know some social media marketing/strategy for life coaches.
Every social media may not work for life coaches because the audience treats every social media platform differently.
- Be regular on social media.
- Engage with your audience via comments and replies.
- Focus on making content on trending content.
- Always check the analytics to know which works the best.
So, if your TG is a business professional or corporate professional Linkedin will best fit for you.
The podcast is booming day by day because most of the time people try to do multitasking and they listen audio-only. Make sure to be present on Podcast platforms as well.
You can talk related to your niche like Life wellness, relationships that can be suitable to your niche.
Publish regular blogs on your site related to what your customers are searching for and give them relevant information. That will increase your brand visibility and customer trust.
When you will start ranking for multiple keywords you will get more visibility and the brand will get more strengthened..
People consume lots of content related to making life better. It means YouTube is like a goldmine for you.
Make great content for YouTube and give hints in between related to your service.
Forums are placed where people can ask questions and people can give relevant answers.
Find relevant forums related to Life Coaching and start helping people when you find your suggestion best and suitable for them. Definitely they will reach out to you.
Conduct free webinar:
“Free” this word has a really unique type of magic. When you will conduct a free webinar for life coaching more people will want to join. You have to design your webinar very smartly.
Tips to make your free webinar most conservative:
- Give value as much as you can on any topic.
- Suggest to purchase your product where they will get full knowledge
- Give an extra discount to early action taker
- Show relevant testimonials or invite them to live if possible.
Collaboration with others is really the best way to grow your network. You can collaborate with your niche-related people and share each other’s content and you can go live together. This type of activity will help to know each other’s audience.
Benefits of Collaborations with others:
- It’s a win-win situation
- It brings people closer together
- It helps people learn from each other
Use Paid Marketing:
When you have websites and you are regularly active on social media it’s time to let people know about you using paid ads like Adwords, Linkedin ads and Facebook ads will be the best option for life coaches. Using paid media will help you to get a quick response and it will increase your brand visibility.
Make your customer delight:
When your marketing is going well and you can convert your leads, the next step will be to convert your customers into delight customers.
Who is Delight’s customer?
When someone is using your services or product and he/she is happy with your service/product, still you have to provide the relevant help and let them be a fan of you. When your customer is referring your services to others and continues using your product it means he/she is in delight.
I hope you get an idea of how you can implement digital marketing for life coaches. And if you are still confused that all things work and if you want proper hand holding or training you can take a trial class of Alok Badatia a Digital Marketer, Business Coach, and Mentor. If you want to grow your business or personal brand fast you must have a mentor to guide you. It’s the same as people must have a Life Mentor to make life smooth, fast, successful, and happy.
Yadusharan Gurjar is a passionate blogger and freelance digital marketer. He helps business owners in implementing online marketing strategies to take their business to the next level. He is also one of the alumni of AADME.