In this article, you will learn how to build a digital marketing plan for real estate agents.
Everyone who is in this real estate business wants to make more sales, make more money. But the biggest mistake they are making is, “following the same old techniques and expecting new results”.
They don’t understand that things are changing. More and more of the businesses shifted online.
Do you know the reason behind it, most of the people before buying anything they check it online.
That means there are a huge audience online who can be your potential customers.
That’s why it becomes very important to you use digital marketing for your real estate business.
And the biggest advantage of digital over physical is, it decreases the efforts you put and increases the revenue you get.
Here I will teach you 9 exact steps you need to follow to get 10X more real estate sales using digital marketing.
If you will follow these steps exactly as said in this then it’s my guarantee that your real estate sales will increase multiple times.
If you are the owner of one or two real estate property only then follow these steps:-
Step1 > Step2 > Step7 > Step9
If you are the owner of an apartment with multiple flats or you working as a real estate agent then follow these steps:-
Step1 > Step2 > Step3 > Step4 > Step5 > Step6 > Step7 > Step8 > Step9
This blog is full of value that you can’t find anywhere else.
After reading this full article you become an expert at doing digital marketing for realtors or digital marketing for real estate agents.
STEP 1-Answer these questions first
Before doing anything else it is very important that you sit for one time and answer these questions carefully.
These are the most valued questions which will act as a foundation for your further journey of applying digital marketing in your real estate business.
1. What’s the goal?
One of the most important questions is “What’s your goal?”.
Before creating a site, running ads, write a blog, do listings, it’s necessary that you have
a crystal clear goal.
When you have your goal clear in your mind, it will be easy to build the rest of the
If we talk about Real Estate, you can have these 4 types of goal:-
- Grow your Database
- Improve your lead conversion
- Increase your referrals
- Grow your brand on Social Media
2. Who’s your buyer?
You need to understand that you can’t sell to each and every one. Not everyone can be
“If everyone is your customer then no one is your customer”.
You have to build your customer avatar.
Customer Avatar includes- Who is he/she? What he/she does? What is their interest?
What is their salary? and so many other questions.
It is very important that you have very clear in your mind, who is your target audience?
3. Why should you market your business online?
Before you go and start digital marketing for real estate business, decide why you
want to do this.
Because if you are not clear why you are doing this. Then after some time, you feel
demotivated and get confused.
4. Where do you find your buyer online?
Once you decide who is your audience, you have to check where you can find your
There are lots of places online where you can promote your business, but you have to
choose accordingly, where your target audience spends most of their time.
5. What type of content you can create to generate leads?
Now after deciding where are your target audience, then you have to decide what
The content you will upload online.
Each social media platform online has different types of content that act as mainstream.
For example, Instagram is mostly about photos but now it is shifting towards videos.
Quora and Linkedin are mostly about articles or written content.
STEP 2-Create Landing Page or Website
On building a real estate digital marketing strategy this step is most crucial.
If you owning a property or a single home then instead of creating a website, the landing page will be best for you.
You need to create a landing page in which you tell all about your real estate property.
After creating a landing page you just need to send traffic on your landing page(You will learn that in STEP7).
If you are a real estate agent or owner of multiple properties then you should create both a website and landing page.
- Add Social Sharing Buttons to your property pages so that your visitor can share this with others. This will increase your reach.
- Make yourself easy to connect by adding contact no., contact email etc.
STEP 3-Write Blog
If you are a real estate agent or owner of multiple properties then a blog is very important when you are creating a digital marketing plan for real estate.
Since you are doing digital marketing for real estate, one thing you need to remember, write a very valuable article.
When your blog will be very useful for the visitors then only they read it and choose you when they want to buy a property.
One problem which people face while writing a blog is they don’t get the idea of what topic to choose for the blog.
That’s why here I am also sharing with you some blog ideas for real estate that you can use.
- Housing Trends- In this, you tell them about the current house trends and property trends.
- Local Events- In this, you can share about the local events you attend of real estate.
- Recreation Activities- You can tell them about how they can do the recreation at an affordable price.
- Renting Vs Buying. Which is Better?
When people come to your blog to get the information you can pitch them to sell the real estate property.
You can also convert those visitors into leads, whom you can follow up further to convert those into customers.
Here you can use Newsletter as a lead magnet in which you update them when you post the new blog.
STEP 4-Hire someone or outsource your SEO work
Even though you create a blog but nothing will gonna happen until you get visitors to your blog.
And for this, you can do paid advertising or SEO.
Paid advertising will cost you for each visitor even though that visitor is a serious buyer or not.
But SEO is a one-time activity, once your blog is ranked on google it will give you lots and lots of visitors for free.
But SEO is not a quick fix, it takes a lot of time to rank your new blog on search engines.
While creating a real estate digital marketing strategy, my recommendation to you is to hire someone or outsource your SEO work to someone who is an expert in SEO.
Since as a real estate agent your main work is to do the selling, not SEO.
And if you sit for doing SEO it will take you so much time, and even though there is no guarantee that you will do it properly, since you are a newbie to this.
So it is much better that you outsource this work to someone else.
If you want that we do the SEO for your real estate business, you can contact us at this email-
STEP 5-Create social media page
Social Media is also one of the places where you can generate leads for your business.
For real estate digital marketing strategy, social media plays a major role.
There are a lot of different platforms available but youtube and Instagram are best for real estate.
The two types of fo videos which will give you the maximum result is-
- 360-degree video of the property.
- In house or property tour video.
You can create these types of videos easily and when someone views this they will contact you (if he/she is interested).
STEP 6-Create a Lead Magnet
Real estate is a high-value product. You can’t directly sell high-value products to a cold audience.
For this, you need to give them a lead magnet first.
Lead Magnet:- Lead magnet is something that you give your audience for free. And in return, they give you their name, email, and phone number.
After collecting these details, you have to nurture those audiences through emails and text messages.
And after this, you sell them your high-end product.
On doing digital marketing for real estate, you can use these as a lead magnet:-
- List of Homes in (neighborhood) under $$$
- An ebook like “X number of things new homeowners should consider before buying” or “X most valuable features of a new home.”
STEP 7-Run Advertisement
This is one of the most important strategies marketers used when doing digital marketing for realtors.
You can use ads to send traffic directly to your landing page, from where visitors may get your lead magnet or buy your real estate.
You can run Facebook ads, Google ads, Youtube ads, and other ad network platforms.
If you want to learn how to run google ads then you can watch the video below-
***Important Tip:- Google search ads are the best for real estate. The lead you generate from the google ads will be highly qualified leads.
STEP 8-Hire ad expert to run your ads.
One thing I want to tell you here is that running ads is easy, but generating results by running ads is not easy.
What happens with most of the people is, they just start running ads by spending money and think now they will make sales.
But ads do not work like that. It’s not a magic machine in which you put some money and click some buttons and you start getting sales.
Note:- So my suggestion to you is hiring some experts who know how to run ads and have already done some projects of ads.
If you want us to do the Advertisement for your real estate business, you can contact us at this email- email@example.com.
STEP 9-List your real estate property
Now, this is the last step of a digital marketing plan for real estate.
It’s time to list your real estate property on listing sites like 99acres etc.
These sites already have an audience who can buy your property.
Here I am giving you five sites where you can list your real estate property:-
In this article, we discussed the Digital marketing plan for real estate agents and Digital marketing for realtors.
If you follow these steps exactly as I said then you can easily increase your real estate sales.
If you really think that this article is helpful, then must share this with your friends and family who need this.
And if you have any query then please ask me in the comment box below. I will definitely answer you.
If you think that this is too much work then we can help you to do all this work. And you don’t need to worry about anything.
If you want our services then you can email us at- firstname.lastname@example.org.
Author Bio: Bharat Jain is one of the passionate real estate marketer. He also loves writing blogs on real estate sales & online marketing. He is one of the alumni of AADME.