Don’t you dread it when you know you can take your potential customer’s business to new heights, But you can’t wrap your head around how to convince clients for Digital Marketing
My friend, you are not alone!
I struggled to explain digital marketing to clients when I started.
So before I spill the beans on – How to convince clients for Digital Marketing and retain them.
Make sure you read this blog in full,
“How To Convince Clients For Digital Marketing?” – pfft, this will be a thing of the past!
It’s a Promise! You will at least start Introspecting your current strategy.
A quick heads up,
- Did you know the average customer retention rate for most industries is less than 20%?
- Existing customers contribute 65% of the company’s business.
In the initial stages, I struggled to retain my clients.
Unable to wrap my head around what I was doing wrong.
Not until I began to put myself in my client’s shoes.
Despite knowing that, Retention of a customer and the acquisition of new ones are the two pillars necessary to build a strong clientele.
I would focus most of my energy, time, and resources on acquiring new clients compared to retaining the existing ones.
My beginner’s mindset of acquiring new clients did not change in time.
The second reason is the lack of proper guidance.
Most entrepreneurs are self-taught, even they need a reliable source for information and guidance.
Honestly, there is too much information on the interwebs right now.
It’s often confusing to determine what to discard and which ones to keep.
If you relate to the above two reasons,
Need not worry,
by the time you finish reading this article, your digital marketing tactics for customer retention will be on a brand new track.
If you are a newbie Digital Marketer, you are starting, and if you don’t know where to find clients for digital marketing.
I’d recommend you check out this video by Alok Kumar Badatia on how to get digital marketing clients in India.
The video will set you up in the right direction.
And for the rest who want to retain their existing customers,
Remember clients will stay only if the journey has been nothing short of a pleasant experience.
So below are digital marketing tactics for customer retention in 2021 you want to consider.
1.First Impression Always Matters :
When your client has a poor first impression. It will cost your business more time, effort, and dedication to get them to onboard your ship.
You can only engage and build a connection if you can generate a positive and memorable experience.
Consequently, it will impact your marketing and sales efforts.
So make sure to leave a great first impression.
2.Social Proofing Is Not Optional:
Most clients don’t want to take the risk, they prefer someone who they can rely on to get the job done effectively.
They want to know how other businesses benefited after availing of your services.
What better way to showcase and prove your business’s credibility,
than including testimonials from your happy clients.
Social proofing coupled with an intense case study session is the magic combo spell you always want to use.
Here’s also where I explain digital marketing to clients and how their business can benefit from it.
This has and will always be my trump card!
3.Reward On Referrals:
Make sure to get feedback from every single client you have worked with previously.
Ask them on a scale of 1 to 10 how likely are they willing to recommend your business to their friends/colleagues.
This is where NPS ( Net Promoter Score ) comes to play.
0 – 6 detractors, they’re not going to promote your business.
7 – 8 Passive, they’re not thrilled by your service.
9 – 10 You rock! they’re your promoters.
Did you know,
Companies that offered rewards were preferred by customers 75% of the time.
So reward your Promoters on referral, have them promote your business.
Referrals are one of the most effective digital marketing tactics for customer acquisition.
If you do not know what is customer acquisition strategy is,
It simply is a process of acquiring a new customer for your business.
4.Don’t Make Unrealistic Promises:
No matter how eager you are to close your client, do not at any cost provide any false promises.
False promises result in them having a false expectation of you and your business. If you are unable to stay true to your words.
You may have to deal with an angry disappointed customer.
An unrealistic promise is a surefire recipe that will lead to a disastrous outcome for your business’s reputation.
Be prompt and genuine, “Don’t bite off more than you can chew!”
5.Provide Great Customer Support:
When your clients are in a pinch, you will be the first person on their minds. Make sure to solve any issue that comes along.
If need be, hire friendly and knowledgeable representatives.
6.Go Above And Beyond
Over-deliver, Surprise your clients by delighting them with gifts and going one step further which you necessarily did not have to do.
This adds immense value to you and your business and comes up as something very genuine.
This will also make them feel obligated to return those favors.
Which thereby helps you promote your business and its reputation.
7.Make A Monthly Performance Report
A monthly Performance report is one of the digital marketing tactics for customer retention used by most Digital Marketing agencies.
It’s a documented proof of improvement that showcases the progress you have done for the client’s business.
The report involves marketing metrics such as Website traffic, Bounce rates, Page views, Conversion rate, Cost per Click, Cost per acquisition, Return on Investments, and many others.
If you want to know in-depth all the essential metrics, check out this video tutorial by Alok Badatia on how to convince clients for Digital Marketing? Digital Marketing Agency Report Strategy.
The Final Takeaway:
Now that you are equipped with everything that you need to know on how to strategically explain digital marketing to clients.
Here are some key takeaways to keep in mind:
- Make a pleasant and memorable first impression.
- Always leverage social proofing.
- Reward your clients on referrals.
- Refrain yourself from making false promises.
- Provide great customer support.
- Over-deliver, go above and beyond.
- Make a monthly performance report to track progress.
If you have found this article helpful don’t forget to share this blog and voice your thoughts in the comment section below.
Joyson Prajwal is a passionate blogger and a digital marketer. He is a freelancer who helps business owners to get more qualified leads through his online marketing strategies. He is one of the alumnus of AADME.