Follow the traditional method and don’t have any idea how to promote books on social media?
Today, when every business moves towards more online presence, it is necessary for every author to know how to promote books on social media.
If you are an author and want to know how to promote books on social media, then you are on the right track.
Painpoints of an Author:
Marketing and promoting are sometimes very uncomfortable things for a lot of authors.
Mainly because a lot of authors are introverts and they don’t like to talk about themselves on social media platforms.
Sometimes authors don’t think about how to promote books on social media or how to use social media to promote books.
Here are 5 big author pain points which authors can eliminate:
- Not getting Reviews.
- Being Frustrated at External Factors limiting their Success.
- Struggling With Marketing.
- Not Knowing What Their Audience Love to Read.
- Not Knowing Why Their Books are Not Selling.
Also as a buyer, we don’t like when people are constantly selling us, so it’s very uncomfortable for many authors to search constantly for a buyer.
So they have to have a marketing plan that balances out where they’re not only and only talking about their books.
It’s good to invest some time in your marketing plans so that you can promote your book on social media without getting people’s nos.
Why Does Author Need A Social Media Marketing Strategy?
For most of the authors, making enough sales is a big problem. You might have struggled to make decent sales for your books.
And now you might be thinking about “ how to promote my book on social media”
You know, with a proper social media marketing strategy and guidance, you can make a decent amount of money without putting in too much effort.
Social Media Marketing strategy: Every Author Should know
If you are someone who knows how to use social media to promote your book and has already published some books on social media, then track the numbers and the amount you have spent on marketing in past books.
You have decent data to know the things that have worked for you in the past and the things that didn’t convert into books sales.
You’d realize that either you didn’t do enough or you didn’t do it right. According to this data, you can decide how to use social media to promote your book.
If you have never published any book and planning to publish your first book, then you need to follow some renowned authors of your genres.
You need to follow their marketing strategy on social media very carefully and then need to do it for yourself.
7 Steps Should Follow to Publish A Book:
Here are 7 steps that you should follow while publishing your book:
- Write the Book
- Edit the manuscript
- Design the Cover & Format
- Decide to publish as an e-book or print book
- Decide the Budget
- Social media marketing strategy
- Awesome launch plan
How to Promote Books on Social Media: Step by step guideline
No matter what kind of book you write or how did you publish your books in the past, a huge number of authors can agree that nowadays social media becomes the best way to promote your book.
Especially today when every business moving towards a more online presence, having a social media platform will allow you to market and promote your book.
So don’t worry to think about “how to promote my book on social media”.Create a buzz, get your grader excited, and eventually buy your book.
Whether you still writing your books or have already published a few books on social media, start building your author platform.
But the question is what is the best way to get started with social media?
Here are the solutions:
1. Create Your Community on Facebook: One of the best ways to promote your book on social media is to create your community on Facebook and then promote your book to the community.
To create your community on Facebook you just need to create a Facebook group around your book topic.
By doing this you can easily bring together individuals who have the same interest.
While creating a Facebook group you should remember that it’s more about building community than promoting your book.
So you may create a group that’s about the theme of your book. This type of group can attract more fans.
So don’t worry to think about “how to use social media to promote your book”. Just create your community on Facebook.
2. Create Your Fan Clubs on Facebook: Another useful strategy to promote books on social media is to create an author fan club on a social media platform like Facebook.
Here the fans have a more dedicated community space where they can connect with the author and the book itself.
With this kind of author fan club, all the members get an opportunity to chat and discuss the author and the books.
Many successful authors have used this strategy to promote their books and actively build connections with their fans.
So just create your fan clubs on Facebook and don’t worry about “how to use social media to promote your book”
3. Launch a Twitter Campaign: Twitter is also a powerful platform to market books on social media.
When you use Twitter effectively, it will help you to drive sales and reach the best sales group in the country.
Here are some tips and tricks that will help you to get the best result from a Twitter campaign:
- The book title should be kept short
- Make your Hashtag unique
- Create a landing page
- Identify a series of Twittable Quotes from Your Books
So, these are the points that will be beneficial to promote your book on social media.
4. Try Out Instagram: Instagram might be a great platform to promote your book on social media.
So many authors love to do marketing on Instagram.
Here are some tips and tricks to do successfully killing your book marketing on Instagram:
- Create an Awesome Profile
- Use quotes as images
- Use hashtags wisely
- Hold fun contests
5. Get Bloggers from YouTube to Promote Your Book: Getting book bloggers and reviewers from YouTube can gradually increase your success rate while promoting your book on social media.
Collaborating with book bloggers and book reviewers and asking them to do your book review & sharing that review on their social network like their FB pages or Twitter accounts, can give your book a lot of attraction.
Many renowned authors love to join hands with popular book reviewers from YouTube to get a book review and enjoy a great response.
You can do the above steps to publish your book on social media and gradually it will increase the sales numbers.
Why Author needs a Website While Promote Books on Social Media:
A website is a place about you. If you see any product or service, people want to find out more about the product or services before buying it.
So googled things out and it’s good to show up on the search engine. You can get a little bit of credibility that way.
You might know that any algorithm changes on social media that can affect you, positively or negatively doesn’t matter.
Now imagine you spent all the time building connections with your readers and engaging with them, step by step you grown-up your followers from a handful to a couple of thousands and more and then the platform disappear. With that, you lost your potential customer.
So once you have a presence on social platforms and promote your book on social media, then slowly get them to your website.
When To Market Your Book on Social Media:
You have to market and promote your book on social media like a marathon and not like a sprint.
By that, what I mean, you have to look at it over a long period of time & that will depend on the life span of your book.
Every book is expected to sell quickly for a short period of time and that time is when the publisher’s focus should be marketing the book and trying to recover the money as fast as possible. This time is known as the life span of the book.
Now depending upon the life span of the book there will be a time span of the book when you should be aggressively promoting your book.
And after that period you should passively prompt your book.
Based on the time that you looking at the life span of your book, you have several months or years in mind, during this time you will be promoting your book actively and putting your money to promote your book.
So you should have a budget in mind.
The amount you have budgeted should also be taken based on the buying pattern of your readers, like, the books to your genres attain to sale mode during a particular season, particular holidays, etc.
During those seasons you’ll be promoting your books on social media more aggressively.
During the offseason, you need not be promoting actively and no need to put a lot of money to promote your book on social media.
The sooner you start promoting your book on social media, the better result you have.
So think about promoting your book on social media at least 3 to 4 months before your release date.
If you see the publishing industry today, you’ll see trends where authors are not very active to promote books on social media.
This is how they lose their potential readers to engage with them eventually buy their books.
First and foremost, know your target audience or in your case target readers.
Your book will not appeal to everyone.
If you are writing young adult fiction, your target reader going to be very different from someone who writes a non-fiction book for corporate.
This will help you understand where your target audiences hang out whether on Facebook or LinkedIn.
So take some time and think about it, this will help you to know where you need to put your time and energy and it’ll clarify your vision on market books on social media.
Remember one thing, it’s never too late to do.
So start to promote books on social media right now!