How to Start a Freelance Business in India?

According to study in 2018, India ranked after the US in terms of the freelancers. In 2020, it is estimated that 50% of the workforce will start freelancing.

Freelance requires dedication, hard work, determination, and commitment. An individual must know different ways to gain freelancing projects so that they know how to start a freelance business in India.

Here is a simple guide which helps you how to start a freelance business in India in 2021 and help you to start your career in the right way so that you can make your journey smooth.

How to start a Freelance business in India?

Define a Goal:
It is important to define goals with measurable vision. Without a goal, it becomes challenging to go where you want. 

The road of freelancing becomes hard if you don’t have clarity of the goal. Many entrepreneurs agree that the journey becomes easier when you have a definite goal.  

Find a Profitable Niche:

You need to take out the time and identify a profitable Niche to do your business.

While finding Niche your focus should be completely on value, not on the price.

Because there are a lot of competitors in your industry that’ll be willing to charge much lower rates than you, no matter what you do. so it’s high time to Get over the idea of trying to compete on a price as a freelancer instead of providing value.

Identify Your Target Market:

Just as important as finding a profitable niche, attracting the right types of clients for your freelance business is also required.

Make an initial assumption to whom you want to work, target them first and after working with them it will give you a clear vision of whether you want to work with the same clients or you want to target a different set of clients.

Set Pricing for Your Service:

One of the most common mistakes of freelancers is to decide their price of service based on what competitors are charging. 

Pricing will create a great impact on freelance business so, spend some time analyzing the value of service you are going to deliver and then decide your hourly rate.

You have to decide the price of your work, your value, and your quality because the most important thing is that pricing depends on the target market.

Make a Portfolio:
Now let’s understand the purpose of the portfolio in the first place, that the first impression is to impress your target audience with your style of work, your value, and your quality.

You have presented yourself as the best person to do this type of work.

Display your specialty and your sample of work, highlight your relevant skills, education and task accomplishment.

Client pitching:

start finding potential clients from different sources such as social media and freelancing websites. Reach out to as many potential clients as you can.

But one thing to keep in mind while finding potential clients is that you should focus on quality delivery not in quantity.

How to Legally Start a Freelance business?

if you want to know the in depth knowledge about how to legally start a freelance business in India then this blog is for you

New freelancers with no experience often find themselves in legal complications. without any knowledge of legal aspects not only costs you money but leads you in trouble as well.

Before you start or have already started your freelance business you should know some legal aspects of freelancing which should not be overlooked.

Freelance Contract: The thought of contract brings bitter taste in mouth but good news is that freelance agreement is simpler than business contract. Freelance contract is in simple English and one more thing contact can be verbal but written contract carry more weightage and make it easy in terms and condition for both the parties.

Taxes: As a beginner in freelance, many newbies don’t know anything about taxes. If you are working independently then you have to pay taxes by yourself and you don’t do anything about taxes.

So, it is better to register with a certified tax authority or hire an accountant.

It seems expensive but precaution is better than cure. If you fail to pay tax at time then you will have to   pay a penalty and you will be distracted from your goal and trapped in tax complications.

So, to avoid this type of situation it is better to hire an accountant.

How to Start a Freelance Digital Marketing Business?

if you want to know how to start a freelance digital marketing business than you must read this blog

Digital Marketing is one of the growing industries with regular new updates. In India, digital marketing and freelance are growing rapidly with an increasing amount of opportunity.  

There are some guidelines which help you to create, manage and grow your freelance digital marketing business.

Identify your digital marketing skills:  the most important thing is to identify your digital marketing expertise in a particular field of operation.

Types of specializations in digital marketing:

  • Search Engine Optimization
  • Contain Marketing
  • Email Marketing
  • Video MarketinG

Registered to the Leading Freelance Website:

After finalizing the expertise, you must register yourself with leading Freelance Websites. These Freelance websites provide a connecting platform between organizations and freelancers.

Some Freelance Websites are-

  • Upwork
  • Feverr
  • Freelancer
  • The Dots

Create Your Own Brand and Work Profile: Personal Branding is an important aspect to identify in freelance digital marketing business.

Create your own Company logo and Brand name so that it will create a positive impact in the customer’s mind.

 And the next step is to create your own website mentioning all your works and testimonials from different clients.

How to Start Your Own Freelance Business?

want to know how to start your own freelance business in India then you must read this blog

Set for Business: First step is to register your business. You have three options

  • Sole proprietorship
  • Limited Liability company
  • Corporation

Create a Social Profile and Website: With new business you need a Website and social media account.

Websites create a good impression in the customer’s mind that the business is legal and trustworthy.

You can show your works through a professional website.

Set Your Price: want to grow price should determine intelligently. Fix your price of service according to your work and skills and quality.

Don’t fix your price on the basis of competitors.

Find customers:  Search different sources to gain clients. Clients are an important part of your business.

 You must target your potential customers through your websites, social media and many more.

Choose a Profitable Niche: There are numerous niches available in the market so you choose your niche which can help your profitable growth in future.

Niche is like that which will bring interest, passion and you are going to do it without getting bored.


The following tips that I have mentioned above are going to work for you if your will work consistently on every tips.

Because no matter whether it’s freelancing or office job we have to be practical and consistent to succeed.

If you want to know more about freelance business, click this link to get more knowledge and get a clear view about freelance.

Want to know more, you can ask anything related to freelance. Please comment in the comment box. I am happy to help you all.

Author Bio: Sweety Vishwakarma is an enthusiastic digital marketer and passionate blogger. She helps small and mid-sized companies to get more sales through his online marketing strategies. She is one of the alumni of AADME.  

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