Is digital marketing a good career in India 2023?

To know why is digital marketing a good career in India 2023, I have some questions for you to answer.

On average, how many hours do you spend on the internet?

How many people in your circle don’t use the internet?

To buy any product or service, do you check about it on the internet before making any decision?

After answering the above questions, it’s clear that internet users are increasing day by day, and opportunities in digital marketing in India in 2023 are growing exponentially.

opportunities in digital marketing in india 2022

Here are a few stats of Internet users which gives you a clear idea of digital marketing scope and why is digital marketing a good career in India 2023:

1. According to a Statista report, the number of internet users in India increased from 422.2 million to 761.29 million (2021). It is estimated to reach 820.99(million) in 2023 and 974.86 (millions) by 2025.

2. According to Hootsuite, the total number of social media active users in the world are 3.96 billion out of which 3.91 billion are also accessing through mobile.

3. 51% of the population is using social media and the growth of new users is exponentially increasing by +10%

So, having an online presence helps you to reach millions of people and earn money as well as recognition.

If you want to build your brand or willing to start a business or grow your business, digital marketing has become necessary.

Especially after covid-19, many businesses realized the importance of online presence.

scope of digital marketing in india 2022

Do you know that 30% of consumers don’t consider a business without a website and 97% of consumers search online for local businesses where 12% do it daily?

So your question “is digital marketing a good career in India 2023?” is meaningful.

We realized the growth of internet users. Now let us see the benefits of an online presence. They are as follows:

  1. Brand awareness:

For any business or a brand, visibility is important in generating more ROI.

If the desired audience is not aware of the brand, then there is no use in building that brand. So online presence ensures your brand awareness.

  1. Personal Branding:

Personal branding helps the business of respective online influencers to grow rapidly.

As people value the influencer, they trust in their business too which leads to better business and generates more ROI.

  1. Global reach:

An online presence allows you to reach a worldwide audience.

You are no more confined to a particular region.

This gets you more reach and money than you expected.

The future of digital marketing in India 2023 depends on the increase in the number of active users of the internet and social media Platforms.

Fortunately, the headcount is increasing and will be increasing leading to more opportunities in digital marketing in India 2023.               

is digital marketing a good career in india 2022

These are the reasons why an online presence is very important for any individual or a business.

Let’s understand from the basic question, what is digital marketing?

What is Digital Marketing?

Bringing any product or service in front of the desired targeted audience with the help of digital platforms is called digital marketing.

Digital marketing is all about messaging people in the form of text, image, audio, and video to sell the desired product to the desired audience.

So, I hope you understood why is digital marketing a good career in India in 2023, and doors are open for future opportunities in digital marketing 2023.

Types of digital marketing:

Digital marketing is an ocean with a wide variety of concepts and methods involved in it.

As mentioned above, it is messaging in different formats like text, image, audio, and video.

So, according to requirements following methods are used:

  1. Search engine marketing (SEM)
  2. Search engine optimization(SEO)
  3. Social media marketing(SEM)
  4. Social media optimization(SMO)
  5. Email marketing
  6. Content marketing

Based on the desired audience and the platforms they frequently use, we select one of the above methods to do digital marketing.

It is organic as well as paid.

An increase in the social media platforms is also increasing a lot of opportunities in digital marketing in India 2023 and justifying the question of why is digital marketing a good career in India 2023.

So, we understood the growth of internet users, the importance of online presence, digital marketing, and its types.

As a result of all these opportunities in digital marketing in India 2023 are endless and priceless.

Jobs, career, and future of digital marketing in India 2023:

Jobs in digital marketing:

Due to the rise in demand for digital marketing, there are many opportunities for freshers.

If you are interested to pursue a career in digital marketing, there are many companies and startups that are ready to hire you.

The future of digital marketing in India in 2023 is booming and evergreen.

Below is the image of digital marketing job roles according to smart insights.

opportunities in digital marketing in india 2022

Based on your interests you can choose one of the fields in digital marketing to grow your career.

But at the beginning it’s difficult to choose one of them, so first learn the basics of all. After implementing them practically, you can figure out the best one for you.

A career in digital marketing:

Not only a full-time job, but you have many opportunities in digital marketing in India 2023. Some of them are listed below:

  1. Freelancer
  2. Affiliate marketer
  3. Content creator
  4. Agency owner
  5. Digital marketing trainer
  1. Freelancer :  

As a freelancer, you can provide services like SEO, SEM, SMO, SMM, content writing, copywriting, and many more to the clients as a project.

As a freelancer, it’s your choice to select your clients and set your fees for each project.

For doing freelancing, you need to be an expert in the particular domain and service you provide.

Freelancing opportunities is also one of the reasons why is digital marketing a good career in India 2023.

  1. Affiliate marketing:

This is one field which people are fascinated about. Affiliate marketing is nothing but promoting other’s products or services as a result we earn a commission.

This is also a part of digital marketing. If you are good at selling and driving traffic, this is for you. You don’t have any limit in earning in this.

  1. Content Creator:

The best answer for “is digital marketing a good career in India 2023?” is this. No matter in which profession you are.

If you are good at your work and want to create content out of it, then digital marketing helps you to become a great content creator and reach more people.

This has a lot of scopes now and also in the future, people are consuming a lot of content these days.

  1. Agency owner:

After gaining experience and a good amount of knowledge in this field, you can also start a digital marketing agency of your own and start serving businesses with digital marketing.

By this many are generating employment and providing opportunities in digital marketing in India 2023.

  1. Digital marketing trainer:

If you are well experienced in digital marketing and good at teaching it to others, then you can also become a digital marketing tutor or trainer.

This has a major role to play because there are very few trainers in the market who teach this subject practically according to the market needs and create more opportunities in digital marketing in India 2023.

As the demand and requirement for this subject are booming, many people are interested and will be interested to learn in future as well.

How to start a digital marketing journey?

Digital marketing is a vast field to learn. First, learn the basics followed by doing an internship or project along.

Then you can do a job as a fresher as well do freelancing.

This career needs a lot of practical implementation to make it easy and as time prolongs you will master the skill with gaining experience.

You don’t need to have any doubt “is digital marketing a good career in India 2023”?

is digital marketing a good career in india 2022


Digital marketing can be learned by anyone with interest and dedication. There are many opportunities in digital marketing 2023 as demand is huge.

So, instead of thinking about why is digital marketing a good career in India 2023, think about how to improve your skillset and become market-ready.

I hope I answered all your doubts in this article.

Let’s catch up with another useful article.

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