“If you got your Niche you got Everything”
You know it right?
But
Have you asked a question to yourself that
How to find a niche for a digital marketing agency?
I am writing for those who are still in the dilemma of how to find a niche for a digital marketing agency because of their multiple areas of interest.
So, I am going to be sharing three ways that will surely help you to know how to find a Niche for a digital marketing agency and Build a Breakout Digital Marketing Business.
Before finding profitable digital marketing niches you need to know these 3 ways of differentiating that:-
- which niche will suit you best?
- do you really want to pursue it or not?
- is it going to be profitable for you in the long run or not?
After asking these above-mentioned questions, the best niches for marketing agencies will be quite easy to find out.
I have broken down a simple 3 step method for finding out the best niche for a digital marketing agency that will work for
· a freelancer
· Newbie agency owner
You only need to make a good strategy to pull this agency game and How to find your niche for your digital marketing agency?
Leave this thing on me. I have found out this formula and it worked for many Freelancers and newbie agency owners and I am certain it will work for you as well.
The three-step for your profitable digital marketing niche are explained below you can choose any that suits you best
The first method is
Table of Content
1. SKILLED + INDUSTRY
A lot of people make the mistake of working in every possible area they see but Choosing a specific niche from a specific industry is what makes you different among the crowd and helps you sell your services by being king of the market having specialization in that specific area.
So if you target a specific industry with specific skills it will take very little time to rule the market as you will be someone who solves the specific problem with the skills you have.
This strategy will make you the market leader in a very short period.
I have given you some ideas for better understanding check out if any of them suits you
For Example:-
●Catering Google Ads Services Only For Real Estate
●Implementing Content Marketing For IT Services
● Trying Instagram Marketing for Wellness Coaches
If you choose to do Instagram marketing for wellness coaches or doctors then you will have to specialize in a very short period and you will carry a lot of experience in your niche.
This will open new doors of opportunity as people will always want to buy services from specialists, not generalists.
2. Skilled based digital marketing agency
It’s not necessary if you like doing something then you’ll also enjoy doing it as your career. You can also choose Niche according to your most acquired & polished skills that you know.
I think that will be a smart & time-saving option for all those who don’t have any area of interest but have skills.
I have tried to you give best possible scenarios for only skilled based agency
- Suppose you have learned video editing in which you have hands-on experience on Filmora then you can become a service provider for all those clients who want Filmora.
- You become a Facebook Ads expert for any company that just needs FB Ads.
Here you don’t target any industry rather your target is based on the needs of any industry.
For example
- Copywriter ( for any industry)
Here you will be writing copies for any industry. Your day-to-day tasks will be similar and you can build a process out of that which will help you to scale in the digital marketing industry.
3. ONLY INDUSTRY
You may hear this before that
The system works, people fail.
The ultimate way of finding your niche & launching your digital marketing business will be applying a proven system that thousands of people are using & getting results.
it also falls under Account-Based Marketing(ABM) that we will be discussing under ABM Plans
For now, you can do is
Find the most performing accounts of your specific area of interest & make it your niche.
For example, you can become an end-to-end marketing service provider offering all marketing services such as website designing, SMM for a specific Industry as Education.
This way you can manage your business by making a system in your organization.
Specialization in any industry will make you stand out from the crowd you can build trust and scale in a very short period.
*Besides all of that, you can also go for personalized campaigns that include
I am sharing Few more tips:
for promoting yourself
And
Creating a social presence among your customers
What you can do is find a Niche having higher marketing budgets & recession-proof business.
Below I have given some Recession-Proof Industries check these out and see if that works for you.
<> Health, Finance & Relationship, Companies with High Marketing Budget.
<> Companies Having High Ticket Products & Services such as technology consulting, real estate, jewelry.
<> Companies having customers with higher LTV such as BFSI, License & subscription-based products.
After choosing one of the businesses I have mentioned above you can start giving solutions
to the above-mentioned industry leaders on various channels like social media and Youtube.
This will help you position yourself as an industry leader but also develop a mechanism for lead generation for your business.
By applying this simple method you will never have to worry and you can always run your business in automatic mode.
Conclusion
I hope this cheat sheet helped you simplifying your mind and “NICHE” as well but If you still finding it hard to narrow down your niche then there are a lot more segments coming down to make you understand better which field to pursue and which area will suit you best
Because choosing your niche according to your passion, persona, the potential is not something that always works for everybody.
Sometimes you need to work on your mind practically and then take a decision
Well, this is not it!
Bringing some more segments that will help you finalize your niche and digital marketing business more clearly.
