Why is content marketing strategy important for your business?
If you are in the digital marketing space, then you definitely have heard of the phrase “ content is the king”.
Earlier the content marketing strategy used to be the strategy that marketers used to do to separate themselves from the competitors, but now it has become a necessity.
Not only that, but content marketing now has also become the heart and soul of any digital marketing campaign.
If you are still not doing content marketing strategy then I have 6 reasons why you should do it right now.
- Content builds trust:
The greatest advantage of content marketing strategy is it helps in building trust with your leads and customers.
When your customers start reading your content they start developing an opinion of your brand.
If they found it educational, engaging, and valuable, then they will start having a positive impression of your business and your brand.
The more quality content you provide, the better trust you build with your target audience.
Also if the prospects see your content in multi-platform, they will start considering you an industry leader.
Publishing content through third-party publications or sharing your content with influencers can also help you further build trust within your target market.
- Helps in improving conversions:
If you are still doubtful in the power of content marketing strategy, here are some statistics that may change your mind.
- Content marketing has conversion rates about 6 times higher than other digital marketing methods. (ABG Essentials)
- After reading recommendations on a blog, 55% of online consumers in the world. then decided to make a purchase. (Content Marketing Institute)
- According to 74% of companies surveyed, content marketing has increased their marketing leads, not only in quantity but also in quality. (Curata)
- Video content can help provide a great ROI and significantly increase conversions, according to 72% of businesses surveyed. (CrazyEgg)
- Inbound marketers are able to double the average site conversion rate (from 6 to 12%), in part due to their content marketing efforts. (HubSpot)
Content marketing helps to improve conversions because it not only allows your clients to develop a connection with you but also guides them to conversion.
For that, you need a strong CTA that guides them to the next step.
Then be it making a purchase, getting more information, or contacting your sales team, it’s important to make it clear to the reader within the content what you want them to do next.
- Improves SEO:
The impact of content marketing becomes really visible when you are doing SEO for your business.
SEO plays an important role in improving your visibility online.
And the most important part of SEO is creating optimized content for your website or blogpost.
One report says that business sites that post consistent blog content have on average of 434% more pages indexed by search engines than those that don’t publish at all.
The more content you have on your site, the more reasons you give visitors to stick around.
And Google sees time spent on site as one indicator that your site provides valuable content.
So the chances of your site ranking on search pages are significantly higher.
A higher ranking means more traffic, which in turn means more customers and more revenue for your business.
- Most affordable way to generate leads:
There’s no need to tell you how important it is for you to generate leads for any businesses.
Many businesses initially rely on paid ad services to generate leads, but as soon as they stop spending on ads, they stop spending ad money.
But if you have a strong real estate of content established, that will dramatically reduce the cost of lead generation.
Most big businesses have said that it even reduces the prices of up to 64%.
The importance of the content market becomes much more relevant when we consider ROI on marketing campaigns.
So if you want to get your money worth over a long time, start writing quality content on a daily basis, be strategic in the topics you choose, types of assets you produce, and your promotional methods.
- Enables you to show expertise:
Customers like to work with experts who know in and out of the industry. This is another reason why content marketing is important.
It allows your brand to show expertise in a field at the same time helping your audience with buying decisions.
While making a purchase decision, consumers will remember the brand that provided them with the information they needed to better understand their problems, solutions, and other options.
It has been found that most of the customers buy from the brand that has demonstrated their knowledge and expertise.
Customers have peace of mind that they are being taken care of by industry experts who will answer their any issues.
- Helps in building great customer relationship
Content marketing can help you build customer relationships like no other form of marketing.
Earlier we talked about how you can win customer trust using content marketing.
But not only that, content marketing can help you with building a relationship with your existing customers as well.
Marketing Tech Blog reports that a loyal customer is worth, on average, up to 10x as much as their first purchase.
So if repeat sales make a significant portion of your company’s revenue, then you have to do content marketing.
Now the question is what are the types of content that are useful to build relationships.
You can make how-to videos and other types of informative visual content can help your customers get more out of your products or services.
The more value they get, the more likely it is that they will return.
- Content marketing supports other digital marketing strategies
Most of the businesses have more than 1 digital marketing strategy in their toolbox.
From E-mail marketing to PPC, to social media, etc.
And want to know what all they have in common.
There should no longer be a question about why is content marketing important because content marketing integrates into all other areas of your digital marketing strategy.
Content is the glue that holds all the digital marketing campaigns together and ultimately makes them stronger.
With all the above-mentioned benefits, content marketing is important for businesses of all sizes.
If you really want to reap the benefits of content marketing, now is the most appropriate time.
And if you want me to develop end to end content strategy for you then you can mail me at @firstname.lastname@example.org
Himanshu Khandekar is a copywriter, content marketer and social media strategist at AADME. In his free time, he loves to read books on entrepreneurship and marketing and also an avid chess player. Connect with him on LinkedIn or tweet him @khandekarhim.